Partner Network Expansion for a Wealth Management Company

How Salesable delivered 2,165 partner appointments across India, with 1 in 5 becoming an active partner within 6 months.

2,165Partner Leads Delivered
20%Lead-to-Partner Conversion
98%Delivery Against Target

Objective

Build a nationwide network of partners (small accounting firms, brokers, insurance agents and investment consultants) to take the company’s services into new markets and client segments.

Approach highlights

  1. 01

    4 partner segments targeted nationwide

  2. 02

    3-month pilot with 5 dedicated resources

  3. 03

    Team scaled 5 → 10 once the pilot proved quality

  4. 04

    Every lead an appointment with a potential partner

  5. 05

    Fixed lead targets per phase, tracked to delivery

Funnel roles & performance insight

  1. Top of Funnel
    01

    Partner Prospecting · 4 Segments

  2. Mid Funnel
    02

    Outreach · Appointment Setting

  3. Bottom Funnel
    03

    Partner Meetings + Onboarding

Insight

The pilot landed at 90% of target and set realistic benchmarks for scale. At 11× the volume, the expansion reached 99% of target, and 20% of leads became active partners within 6 months: proof of quality, not just quantity.

Performance summary

PhaseLead TargetLeads Delivered
Pilot · 3 months · 5 resources200
180 (90%)
Expansion · 10 resources2,000
1,985 (99%)
Total2,200
2,165 (98%)
Lead-to-partner conversion—20% in 6 months

Key outcomes

5 → 10

Team Doubled by Client

After the pilot proved lead quality

11×

Volume Scale-Up

180 pilot leads → 1,985 in expansion

PAN India

Partner Network

New markets & client segments reached

Challenges & learnings

A national network meant reaching thousands of small, independent professionals across four very different segments. Starting with a pilot set honest benchmarks; scaling only after it gave the client the confidence to double the team, with delivery holding near the target at 11× the volume.

Attribution

Salesable
Partner prospecting & appointment setting
Client team
Partner meetings, onboarding & activation
Lead
Appointment set with a potential partner
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