Meetings from Pilot
2-person pilot hit the 7–10 target
Enterprise & SMB Pipeline Growth for a Leading Tax-Compliance SaaS Firm
How Salesable took over from a stalled in-house SDR effort and grew qualified leads from 10 to 70–80 a month, doubling revenue pipeline.
70–80Qualified Leads per Month
2×Revenue Pipeline
7–8×Lead Growth in 12 Months
Objective
Generate 7–10 qualified meetings a month with finance decision-makers, after the client’s own SDR team struggled to reach them or scale, and turn outbound into a predictable source of revenue pipeline.
Approach highlights
- 01
Database research: ~1.8 lakh finance decision-makers
- 02
Messaging built on each prospect’s compliance pain points
- 03
Dedicated calling team scaled from 2 → 10 as volume grew
- 04
Every lead qualified on agreed criteria before handoff
- 05
Meetings booked directly with the client’s sales team
Funnel roles & performance insight
- Top of Funnel01
Database Research · Targeting
- Mid Funnel02
Cold Calling · Pain-Point Discovery
- Bottom Funnel03
Qualification + Appointment Setting
Insight
A two-person pilot met the monthly target at the outset, proving lead quality before any scale-up. Calls that opened on the prospect’s own compliance pain points reached CXOs and finance heads the in-house team could not.
Performance summary
| Phase | Team | Qualified Leads / Month |
|---|---|---|
| Original target | — | 7–10 |
| Pilot launch | 2 | 10 |
| After 12 months | 10 | 70–80 |
| Growth | 5× | 7–8× |
Key outcomes
Team Scaled by Client
Expanded as lead quality held
Renewed & Expanded
Higher targets set every year
Challenges & learnings
The in-house SDR team could not reliably reach senior finance buyers or scale. Proving quality with a small pilot, then scaling only as it held, let leads grow faster than headcount: 5× the team, 7–8× the leads.
Attribution
- Salesable
- Research, calling, qualification & booking
- Client team
- Sales meetings & closures
- Qualified lead
- Decision-maker who fits agreed criteria, with a sales call booked
Solutions used
The capabilities behind the result.
More case studies
More outcomes, measured.
European payments company
Merchant Acquisition Engine for a European Payments Company
18%Lead-to-Merchant Conversion
Read case study
Wealth management company
Partner Network Expansion for a Wealth Management Company
20%Lead-to-Partner Conversion
Read case study
Start here
Build your own pipeline story.
30 minutes. No pitch. We’ll tell you if we’re not the right fit.