Monthly Qualified Leads
Tripled within the first 3 months
Franchise Network Expansion for Sharekhan
How Salesable built a multi-segment partner acquisition engine that added 150 franchise partners across India in 12 months.
150Franchise Partners Added
3×Qualified Lead Growth in 90 Days
PAN IndiaFranchise Coverage
Objective
Expand Sharekhan’s franchise network across India by generating a steady flow of qualified franchise leads from financial and allied professionals, while keeping cost per acquisition under control.
Approach highlights
- 01
Segmentation by profession, expertise & geography
- 02
Separate messaging for each of 6 partner segments
- 03
Multi-channel — calling, email, social + targeted ads
- 04
Credibility via industry associations & networks
- 05
Full-funnel: research through qualified handoff
Channel roles & performance insight
- Top of Funnel01
Targeted Ads · Social Media
- Mid Funnel02
Email Outreach · Industry Associations
- Bottom Funnel03
Cold Calling + Consultation
Insight
Associations built trust before first contact; consultative calls turned interest into applications. Weekly tracking of conversion, lead quality and CPA shifted effort to the best-performing channels.
Performance summary
| Milestone | Metric | Result |
|---|---|---|
| Starting point | Qualified leads / month | 15 |
| Within 3 months | Qualified leads / month | 45 (3×) |
| 12 months | Franchise partners added | 150 |
| Every quarter | Franchise additions | Grew QoQ |
Key outcomes
Franchise Additions
Grew every quarter for 12 months
Partner Segments
Agents, CAs, DSAs, BFSI pros, traders & brokers
Challenges & learnings
Prospects came from six very different professions, so one generic pitch would not convert. Segment-specific messaging, trust built through associations, and consultation on franchise-model concerns tripled qualified leads in three months.
Attribution
- Salesable
- Research, outreach & lead qualification
- Sharekhan team
- Franchise onboarding & closures
- Qualified lead
- Prospect with an active client base, intent to partner & franchise fit
Solutions used
The capabilities behind the result.
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