Data Quality
Improved 100% data quality through Validation, missing-data updates and quality checks supported more complete, usable Retail partners records.
Data Validation & Outreach for Udaan
How Neo Kinetic supported Udaan with large-scale Retail partners data validation, structured outreach, response tagging and the identification of interested prospects.
100K–200KRetail Partners
3–4Questions in client questionnaire
WeeklyReporting and client review cadence
Performance insight
Combining structured calling, response tagging, quality checks and regular reporting gave Udaan an organised process for validating grocery-shop records and identifying prospects interested in its app.
Performance summary
| Project Component | Activity | Reported Measure |
|---|---|---|
| Database scope | Retail partners records across zones | 100,000–200,000 records (stated scope) |
| Outreach | Calls by dedicated resources | 3–4 client-provided questions |
| Quality assurance | Review of calling accuracy and quality | No numerical QA result supplied |
| Reporting | Response reports and client review calls | Weekly cadence |
| Lead identification | Interested prospects shared with Udaan | Lead count not supplied |
| CRM and data management | Data integration, updates and security | No numerical outcome supplied |
Key outcomes
Outreach & Lead Identification
Calling and response tagging surfaced prospects interested in the Udaan app, including in reactivating earlier subscriptions leading to 26% lead identification.
Reporting & Decision Support
Weekly reports, review calls and recorded responses gave Udaan visibility of outreach results and prospect feedback.
Solutions used
The capabilities behind the result.
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